Active League

This project's aim was to redesign the Strava app. I did not like how the app used social media elements and simplistic extrinsic rewards to try to motivate its users to be more active. I felt that there was a much better solution through the use of better gamification elements, tapping into the potential of friendly competition. Gamification Elements from the Fantasy Premier League game created a great environment for friendly competition and proved to be a great integration into the Strava format. The Strava app was subsequently redesigned without its social media elements, and instead was made into a points-based exercise league game. The logo and name of the app was also changed to fit this new design direction. As seen in the final two key pages of the Active League Design Report, users found themselves much more motivated in comparison to the original app, with them really enjoying how Active League had turned Strava into a fun points based exercise league game.